Half Page Standard Flash

Spec ChartDescriptionExamplesGuidelines
Full Experience Description:
The 300x600 ad unit appears on the right side of the Yahoo! homepage and can animate for up to 15 seconds. This execution allows for standard flash animation that redirects to the advertiser landing page. The full experience displays on every page view.

Alternate Experience Description:
Static image will appear on every page view for users that do not meet the Minimum System Requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.

Minimum System Requirements:
Full experience served to A-grade* browsers. Browsers must have javascript enabled and meet the minimum flash player version requirements. Additionally the following specific conditions must apply:
  • Internet Explorer browsers on high bandwidth (LAN) connection.
  • All other A-grade browsers when maximum file size specs are met.
Flash
Dimensions: 300x600
File Size: 500K for high bandwidth, 100k for low bandwidth
Max Animation Time: 15 seconds
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Bandwidth Detection:  Bandwidth detection will determine which version of an ad will be displayed to a user.  A low bandwidth version must be supplied for any ad over low bandwidth max file size.
Backup Image
File Size: 60K
Max Animation Time: None
Other Notes: Static gif or jpg only. This will be the back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes

Textlink
20 characters including spaces
Other Notes:
  • Including spaces
  • No punctuation
  • No exclamation marks
  • No words in all caps
  • No Registrations, Service Marks or Trade Marks
  • No www. allowed

Required Links: Ad Feedback and Ad Choices
Timing
Yahoo Building:
  • Client must supply all creative assets (high-res logos/images, copy, etc) no later than 20 business days prior to launch
  • All creative must be finalized 10 business days prior to launch

Client Building:
  • All creative subject to Yahoo! approval - please reference Homepage General Guidelines.
  • If client builds, final files and redirect url(s) must be provided to Yahoo! no later than 10 business days prior to launch
  • Please provide .swf, .fla, .gif and all font files used (mac & pc formats)
  • Additionally, Yahoo! requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines
Our Idiot Brother

Progressive

Capital One

  • Ads may not resemble or alter Yahoo! Homepage content at anytime (i.e. resembling Yahoo! buttons).
  • No audio allowed
  • No streaming or interactivity allowed
  • Loud, clashing colors, poor resolution images and fonts, intrusive, high-annoyance design elements (e.g. pulsating, flashing, or blinking animation) are not allowed.
  • The full experience will play on every page view.
  • No third-party ad serving of any content (image, flash, html, javascript) is allowed. Approved third-party vendors are allowed to run a maximum of two 1x1 tracking pixels for each creative execution.Vendors subject to Yahoo! approval - contact Homepage event marketing team for details.
  • No pop-ups/pop-unders on the destination landing page allowed.
  • CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 2.0GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)
  • The Standard Flash unit can include up to five redirect urls on the graphical ad plus one additional redirect for the textlink. If the creative contains multiple offers, each offer within the creative must redirect to a landing page specific to the offer.
  • Advertisers are allowed a maximum of two banners per execution.
  • In order to keep the ads on the page fresh and new to the users we don't recommend running the same ad more than once in a 7 day period nor do we recommend running the same ad more than 6 times.
  • The creative must have a solid border and cannot appear to be a cutout with a dotted line.
  • Roll-over functionality is subject to Yahoo! approval, it should be short and very simple - for example, a button enlarges or changes color. Animation upon roll-over is not allowed.
  • Any interactivity within an ad unit must be functional. For example, ads cannot contain imagery that appears clickable, such as drop down boxes or textlinks that look interactive, but are not. No underlined copy or fake HTML allowed.
  • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used)