Half Page Expandable

Spec ChartDescriptionGuidelines
Full Experience Description:
The initial 300x600 ad unit appears on the right side of the Yahoo! Homepage and can animate up to 15 seconds. Upon click the unit expands to a max size of 600x600. User initiated audio and video are allowed. Clicks can initiate an interaction with the ad and/or redirect to the advertiser landing page. The full experience displays on every page view.

Alternate Experience Description:
Static image will appear on every page view for users that do not meet the Minimum System Requirements. The advertiser's messaging must be consistent with the final flash frame. Creative must contain brand attributes.

Minimum System Requirements:
Full experience served to A-grade* browsers. Browsers must have javascript enabled and meet the minimum flash player version requirements. Additionally the following specific conditions must apply:
  • Internet Explorer browsers on high bandwidth (LAN) connection.
  • All other A-grade browsers when maximum file size specs are met.
Flash: Initial
Dimensions: 300x600
File Size: 750K for high bandwidth, 100k for low bandwidth
Max Animation Time: 15 seconds
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Bandwidth Detection: Bandwidth detection will determine which version of an ad will be displayed to a user.  A low bandwidth version must be supplied for any ad over low bandwidth max file size.
Other Notes: Upon click, ad unit can expand to 600x600. Final frame must contain brand attributes. No additional progressive download allowed.
Flash: Expansion
Dimensions: 600x600 max
File Size: 2 MB
Flash Version: 10 (Action Script 3*)
*Source files must be provided when using AS3
Frame Rate: 24 fps
Other Notes: This unit can include multiple interactive components within the expanded unit; videos, games, etc. The expanded experience must be contained within a maximum 600x600 area and have a prominent close button. We recommend having an initial load of 100K to give the user a visual thus preventing the ad from appearing to be broken. After the initial 100K load, additional content can be loaded in up to 2 MB. We recommend loading in additional content in 100K chunks.
Backup Image
File Size: 60K
Max Animation Time: None
Other Notes: Static gif or jpg only. This will be the back-up gif for users that cannot view flash. Must be consistent with the final flash frame and contain brand attributes
Textlink
20 characters including spaces
Other Notes:
  • Including spaces
  • No punctuation
  • No exclamation marks
  • No words in all caps
  • No Registrations, Service Marks or Trade Marks
  • No www. allowed

Required Links: Ad Feedback and Ad Choices
Timing
Yahoo Building:
  • Client must supply all creative assets (high-res logos/images, copy, etc) no later than 20 business days prior to launch
  • All creative must be finalized 10 business days prior to launch

Client Building:
  • All creative subject to Yahoo! approval - please reference Homepage General Guidelines.
  • If client builds, final files and redirect url(s) must be provided to Yahoo! no later than 10 business days prior to launch
  • Please provide .swf, .fla, .gif and all font files used (mac & pc formats)
  • Additionally, Yahoo! requests an interim review of creative before it is finalized, to ensure approval with creative and technical guidelines
  • The full experience will play on every page view.
  • Creative must contain brand attributes in the final frame.
  • User initiated audio allowed.
  • No floating animation allowed. All interactivity must be contained within the ad unit.
  • Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used).
  • Ads may not resemble or alter Yahoo! Homepage content at anytime (i.e. resembling Yahoo! buttons).
  • No third-party ad serving of any content (image, flash, html, javascript) is allowed. Approved third-party vendors are allowed to run a maximum of two 1x1 tracking pixels for each creative execution.Vendors subject to Yahoo! approval - contact Homepage event marketing team for details.
  • No pop-ups/pop-unders on the destination landing page.
  • Please provide .swf, .fla and all font files used (Mac & PC formats).
  • CPU Usage: Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five seconds. (Idle CPU usage devised upon computer with a 2.0GHz Intel Pentium Processor and 512 MB of RAM running standard programs.)

Browser Information:
The Yahoo! Homepage serves the full advertising experience to Windows Internet Explorer 5.5 users on high bandwidth (LAN line) with flash & JavaScript enabled. An alternate experience served to Firefox, Macintosh, Netscape, below IE 5.5 browsers, JavaScript disabled users and those who don't have flash installed or are on dial-up connection.

Bandwidth Detection:
Bandwidth detection will determine which version of an ad will be displayed to a user. A low bandwidth version must be supplied for any ad over low bandwidth max file size in order to accommodate these users or they will default to the back static gif/jpg.